Pengembangan UMKM Jamu Dusun Sumberdadi,Jombang Melalui Re-Branding Identitas Logo Njampi

Authors

  • Mario Dhava Ferdyansyah Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Panji Bagus Ramadhan Universitas Pembangunan Nasional "Veteran" Jawa Timur
  • Dynda Tri Widyastuti Universitas Pembangunan Nasional "Veteran" Jawa Timur
  • Nur Lathifa Meida Universitas Pembangunan Nasional "Veteran" Jawa Timur
  • Moch. Rizky Ramadhan Universitas Pembangunan Nasional "Veteran" Jawa Timur
  • Kusuma Wardhani M Universitas Pembangunan Nasional "Veteran" Jawa Timur
  • Eka Restu Justitian Universitas Pembangunan Nasional "Veteran" Jawa Timur

Keywords:

Re-branding, Logo, Njampi

Abstract

This article discusses the redesign of the branding design from Njampi. The function of re-branding is for the formation of product identity and characteristics. Due to the increasing competition between competitors. Njampi is a brand name for UMKM products in Sumberdadi Hamlet, Jombang which is engaged in the beverage sector. Njampi produces a variety of healthy herbal drinks such as tiger collar, betel nut, turmeric tamarind, kencur rice. Njampi already had a logo before but it didn't contain the character that matched the product, so with that, the logo was re-branded according to the character that represented the beverage product. Based on the analysis of the literature study, the logo uses the concept of color, typography and composition that gives a professional impression according to the characteristics of the product.

 

References

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Published

28-06-2022

Issue

Vol. 1 No. 2 (2022): Edisi Juni

Section

Articles

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